The growth of huge circulation newspapers ushered in an era of:

a. political news
b. small news
c. big news
d. all of the above


c. big news

Communication & Mass Media

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__________ are about abstractions, things you cannot perceive with your senses—such as ideas, theories, principles, worldviews, or beliefs.

A. Speeches about processes B. Speeches about places C. Speeches about concept D. Speeches about events

Communication & Mass Media

When should you use a produced commercial?

a. When there are sound effects or music and when there are multiple speaking parts b. When there are sound effects or music c. When the radio station has a popular on-air personality and when there are sound effects or music d. When the radio station has a popular on-air personality

Communication & Mass Media

This is the audience-measurement company that calls the new digital infrastructure "the infinite dial."

a. Nielsen b. c.e. Hooper c. Reuters d. all of these e. none of these

Communication & Mass Media

Miranda is concerned about disclosing information about things that matter deeply to her to her boss. Thus, she is wary of communicating ________ to her boss.

A. logical information B. irrelevant information C. private information D. guided information

Communication & Mass Media