Indicate the correct form of the adjective or adverb in parentheses. Use more or most, when appropriate, instead of less or least. Lorraine invests (cautiously) than her friends
more cautiously
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Which of the following most directly explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each per month?
A. the mandate by its industry's code of ethics B. the profit motive since aging baby boomers are a large, profitable market C. the social responsibility concept D. the necessity of matching competitors' actions E. new regulatory Medicare mandates as a result of the Affordable Care Act legislation
The purpose of the idea generation stage of new product development is to create a ________ number of ideas. The purpose of succeeding stages is to ________ that number
A) small number; reduce B) small number; increase C) large number; increase D) large number; reduce E) limited number; sustain
What element of the control section of the marketing plan defines the actions the company will take if the initial marketing strategy does not achieve results?
A. the contingency plan B. the strategic plan C. the organizational structure D. the situation analysis E. the implementation plan
New-task buying
A. occurs when an organization has a routine need and the customer wants only minimal information. B. is a routine repurchase that may have been made many times before. C. occurs when an organization has a new need and the customer wants a great deal of information. D. is an in-between process in which some review of the buying situation is done. E. involves no review of suppliers.