________ involves systematically tracking consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each individual's unique wants and needs
A) Value propositioning
B) Customer relationship management (CRM)
C) Differential benefit development
D) Sales orientation
E) Value chain management
B
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Drudgen Fitness Inc. is a fitness equipment provider that markets its products through a chain of retail outlets in four states. As part of its expansion strategy, the company decides to open outlets in four more states and decides to revise its existing business processes. According to the five-component model of information systems, which of the following processes will be the least disruptive to the organization?
A. developing new CRM software for the existing and new outlets B. relocating existing employees and hiring new employees C. buying and installing new computers in the new outlets D. changing the sales, reporting, and compensation procedures E. collecting demographic data from the new markets
According to a recent study of European industrial exporters, companies that utilized independent distributors would be most likely to utilize:
A) ethnocentric pricing. B) polycentric pricing. C) regiocentric pricing. D) geocentric pricing. E) extension pricing.
Which of the following would be a benefit to a franchiser, such as Pep Boys, in expanding into international marketing?
A. There are no risks involved with allowing a foreign franchisee. B. The franchiser does not have to put up a large capital investment. C. The franchiser does not have to share its name or operational procedures. D. The franchisee only pays a set fee every month to the franchiser. E. An equal partnership is formed between the franchiser and franchisee.
Annuity A has a greater present value than annuity B when cash flows are discounted using the same positive interest rate for each annuity. Which annuity will have the larger future value if compounded at the same interest rate?
A) Annuity A will have a larger future value. B) Annuity B will have a larger future value. C) The future values will be the same. D) There is not enough information to determine which annuity will have a greater future value.