Offering a counterproposal may eliminate the need to state the refusal directly
Indicate whether the statement is true or false
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Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________
A) a fear appeal B) a rational appeal C) social marketing D) comparative marketing
The manufacturer of Crest toothpaste provides free samples of its toothpaste to dentists and encourages them to distribute these samples to their patients and to inform the patients about advantages of using Crest
The manufacturer of Crest toothpaste is using ________. A) sales promotion B) direct marketing C) a push strategy D) a pull strategy E) a vertical diversification strategy
Select the correct answer
a. Rosie rents a locker at the airport, and she puts a bag in the locker. Rosie keeps the locker key. In this case, the bag has been delivered to and accepted by the airport. The airport is a bailee. b. Hill rents a boat to Dan. The boat is located at a lake 30 miles away. Hill gives Dan keys to the boat. Dan drives to the lake and takes possession of the boat. In this case, the boat has been delivered to and accepted by Dan, and Dan is a bailee. c. Unknown to Lon, Jeff left a bike at Lon's house. Lon has not found the bike and he is not likely to find it because Jeff left the bike under the front porch. In this case, Lon is a bailee of the bike. d. Ken parked a car in a self-service lot and Ken kept the keys. The parking lot is a bailee.
Scenario 16.1 Use the following to answer the questions. The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages. Toyota will likely advertise its vehicle, the RAV4, on TV, on its website, in major national magazines, and through Facebook. It is possible that the ads could focus on the features of the RAV4 and its most likely competitor, the Honda CR-V. Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad, while mentioning only the Toyota brand and its company's strengths. Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and the hybrid versions of its SUVs. ? Refer to Scenario 16.1. If
the ads include both the RAV4 and the Honda CR-V, they would be examples of A. institutional advertising. B. public relations. C. product advertising. D. comparative advertising. E. competitive advertising.