Not all EC investments need to be formally justified. Each of the following is a case where formal evaluation may not be needed except

A) when the value of the investment is relatively small for the organization.
B) when competitors have made that type of investment.
C) when the relevant data are not available, are inaccurate, or are too volatile.
D) when the EC project is mandated and must be done regardless of the costs and benefits.


B

Business

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A) Cost B) Financial C) Behavioral D) Mental E) Factual

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Which of the following is true of vertical marketing systems?

A) Producers, wholesalers, and retailers act as a unified system. B) Channel members have no control over each other. C) Channel conflict is governed by informal mechanisms. D) The system is dominated by the consumer. E) Channel members work independently with no cooperation from other members.

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Indicate whether the statement is true or false

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Economic theory indicates that as a product is marketed, price reductions will have to be made to sell additional units

Indicate whether the statement is true or false

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