Which type of conclusion illustrates the speaker's identification with the subject and encourages the audience to identify with the speaker?

A. summarizing
B. quoting someone
C. making a personal reference
D. challenging the audience


Answer: C

Communication & Mass Media

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__________is the process of media narrowing focus to audience niches

Fill in the blank with correct word

Communication & Mass Media

Give three recommendations for gaining the audience?s attention

What will be an ideal response?

Communication & Mass Media

Mukesh wants to overcome his fear of heights, so every week he forces himself to go out on the observation deck of his office building. He is practicing the technique of

A. acceptance. B. positivity. C. visualization. D. desensitization.

Communication & Mass Media

In an interview with the journalist Katie Couric, the vice presidential candidate Sarah Palin was unable to name Supreme Court decisions with which she disagreed. An adviser to presidential candidate John McCain said to Newsweek, "I wonder how many Americans would be able to name decisions they disagree with. The court is very important, but Palin is on the ticket because she connects with everyday Americans." Which form of propaganda does this statement use?

A. glowing generalization B. ordinary folk C. false dichotomy D. moral labeling

Communication & Mass Media