Before you begin to write a PR piece, there are seven basic questions you should ask and answer. Why?

What will be an ideal response?


The answers to the seven basic questions will help you reach your reader, focus on the core message, and write more easily and quickly, thereby increasing the likelihood of the piece being approved.

Communication & Mass Media

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Define the seven speech purposes discussed in your book. Write a purpose statement representing

each purpose. What will be an ideal response?

Communication & Mass Media

Which of the following is true about how people resist cultural texts?

A. A person's preference for popular culture is based more on media sensitivity than on cultural values. B. Motivation to participate in popular culture is unrelated to a person's social role. C. Resistance may be motivated by displeasure over media representation of certain social issues. D. Refusal to participate in popular culture is one form of showing resistance.

Communication & Mass Media

The study of how we refer to and perceive touch is called haptics

Indicate whether the statement is true or false

Communication & Mass Media

When your audience is more informed than you expected, you should do all of the following except ____.

A. condense the basic material and call it a review B. make your delivery more animated C. introduce issues that you see as unresolved aspects of the topic D. use some of the more technical information you encountered in your research E. cut the speech short and invite discussion of your topic

Communication & Mass Media