The unemployment rate as reported by the newspapers, radio and television, is measured by:


Answer: A survey. Only individuals 16 years or older who do not have a job, and who are looking for a job, are counted.

The rate is determined by a survey of approximately 66,000 "representative" households. They are surveyed through a door-to-door questionaire. To be counted as unemployed, you have to be without a job AND also looking for one.

Communication & Mass Media

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When we look at ads, we tend to follow a/an:

a. Z movement b. N movement c. O movement d. S movement

Communication & Mass Media

The response of business to social issues is too often:

a. publicity-seeking. b. based on economic models. c. focused on what's good for the public, not necessarily for the business. d. reactive and defensive rather than proactive and taking the initiative.

Communication & Mass Media

Television had virtually no influence on movies or movie making

Indicate whether this statement is true or false

Communication & Mass Media

Mediators who are not good listeners ______.

A. miss the emotional level of messages B. are susceptible to emotional contagion C. can better focus on the real issues D. create more supportive climates

Communication & Mass Media