Some industries' competition is much more intense than others. Retail grocery stores such as Kroger, Safeway, and Albertson's in the United States experience fierce competition and offer similar marketing campaigns to compete. What is this an example of in terms of Porter's Five Forces?
A. Rivalry among new entrants.
B. Threat of substitute products or services.
C. Buyer power.
D. Rivalry among existing competitors.
Answer: D
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Minimizing period-by-period increases in unit variable costs and total fixed costs defines efforts of cost
a. reduction. b. control. c. containment. d. avoidance.
The accountant-client privilege is a law that entails that ________
A) only an accountant can serve as a witness for the client in a court action B) only an accountant's paperwork be taken as prima facie evidence against a client in a court action C) an accountant cannot be called as a witness against a client in a court action D) an accountant does not enjoy work product immunity when a client is accused of gross negligence
The work description "Supervised the successful installation of a new wireless networking system" is appropriate for a résumé because it
A) subordinates a previous work achievement. B) shows that the candidate is innovative and reliable. C) is concrete and indicates a specific accomplishment. D) uses action verbs that recruiters seek as keywords.
Why are innovators important to marketers?
What will be an ideal response?