Describe the 3-by-3 strategy advocated by Darryl Lehnus.
What will be an ideal response?
Darryl Lehnus, noted sales professional in the sports goods industry, advocates a 3-by-3 strategy. What he means is make sure you have three personal relationships at three levels of the organization. When you maintain a 3-by-3 strategy, the chances of getting surprised and losing an account are substantially reduced.
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It is clear that Tom and Geri are becoming more serious about their relationship. They now talk about more serious ideas, they share their secrets, they have become better at predicting each other’s behavior, they have started using nicknames for one another, and have even adopted clothing styles. It may be said that Tom and Geri have reached which stage of Knapp and Vangelisti’s relationship model?
A. initiating B. intensifying C. stagnating D. experimenting
Marketers apply ________ to the large and complex sets of data they collect to gain customer insights and gauge performance
A) CRM software B) predictive analysis software C) marketing analytics D) CRM systems E) intranet capabilities
The built-in functions in Excel®, along with the RAND function, can be used to generate random numbers from many different types of probability distributions.
Answer the following statement true (T) or false (F)
In Chapter 13's "A Question of Ethics: How NOT to Win Friends & Influence Communities," the key lesson is that corporations must put people first and profits second
Indicate whether the statement is true or false