What are the three types of data needed from consumers to develop a perceptual map?
What will be an ideal response?
In determining a brand's position and the preferences of consumers, companies obtain three types of data from consumers: (1) important attributes for a product class; (2) judgments of target customers about existing products or brands with respect to these attributes; and (3) where the company's product or brand is on these attributes in the minds of potential consumers. See Figure 8-8.
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____________________ is the principle that states that a business should use the same accounting methods from period to period. This improves the comparability of the financial statements over time
Fill in the blank(s) with correct word
How can social media help a company find a subject matter expert?
A) By accessing professional networks B) By cold calling C) By connecting with other virtual organizations D) By facilitating community hubs E) By maintaining a consistent online personality
What are two competitive advantages a customer may benefit from when buying a bottle of soda from a local corner convenience store versus a chain supermarket?
What will be an ideal response?
Answer the following statements true (T) or false (F)
1. Diversity in cross-functional teams relates to both functional and organizational diversity. 2. The most effective way to deal with diversity in organizations is to enhance awareness of cultural differences. 3. The importance of diversity in organizations is decreasing due to the use of telecommuting and virtual teams. 4. Meta-analyses of studies on the effects of diversity on teams have shown consistent positive effects. 5. Diversity should be linked to task assignments to capitalize on individual expertise.