A personal balance sheet summarizes
A) income and expenses.
B) cash inflows and outflows.
C) assets, net worth, and income.
D) assets, liabilities, and net worth.
Answer: D
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Tangible benefits are those that can be reasonably quantified, such as reduced equipment costs and increased revenues
Indicate whether the statement is true or false
Marketing managers use a market penetration strategy to target:
A) individuals who have never used the product or service. B) offshore customers who have a need for the product or service. C) individuals who are buying your product or service or a direct competitor's. D) individuals who buy closely-related products or services.
Cozy Country Market entered the candle business with a unique product: a line of candles made from soy that produces less smoke and lasts up to twice as long as other candles. The firm sold this unique product exclusively to a few niches
The candles were priced at twice the cost charged for normal candles. The product was also sold online and in unconventional outlets not dominated by market leaders. In this case, Cozy Country Market was using a(n) ________ against the market leaders. A) pre-emptive attack B) guerrilla attack C) counter offensive attack D) indirect attack E) frontal attack
In comparison to direct selling, in direct marketing, a consumer is first exposed to a good or service through a nonpersonal medium
Indicate whether the statement is true or false