The idea that "opposites attract" best reflects what strategy for motivating and sustaining audience interest while speaking?

a. intensity
b. relevance
c. novelty
d. contrast


d

Communication & Mass Media

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Which one of these is not a feature story structure.

a. Catalog b. Problem-solution c. Nut Graf d. Repetitive

Communication & Mass Media

Social judgment theory holds that the

A. less ego-involved speakers are with their preferred position; the less likely they are to be persuaded by another view. B. more ego-involved speakers are with their preferred position; the less likely they are to be persuaded by another view. C. latitude of acceptance includes positions on an issue that trigger neutral feelings. D. latitude of rejection includes positions in the center of the continuum.

Communication & Mass Media

Define and describe "bypassing."

What will be an ideal response?

Communication & Mass Media

Which of the following management mistakes frequently lead an organization to fail to respond in a crisis?

a. arrogance b. having a weak CEO c. using good judgment in assessing risk d. involving employees in anticipating crises

Communication & Mass Media