What is the term for when a hacker calls a targeted user posing as technical support and asks the victim to divulge the account information so that immediate steps can be taken to prevent data loss from the account?
a. social engineering
b. spoofing
c. data theft
d. customer impersonation
a
FEEDBACK: a. Correct.
b. Incorrect.
c. Incorrect.
d. Incorrect.
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Borden Company incurred the following costs to acquire and prepare land for a new parking lot: purchase price for land, cost to clear the land, cost of paving, lighting for the parking lot, and landscaping for the parking lot. How should the company determine which costs should be recorded as Land Improvements and which cost should be recorded as Land?
a. The costs with an unlimited life will increase Land, and the costs with a limited useful life will increase Land Improvements. b. The costs with a limited life will increase Land, and the costs with an unlimited useful life will increase Land Improvements. c. The costs to be depreciated will increase Land, and the costs that will not be depreciated will increase Land Improvements d. Costs that are depreciable will increase Land Improvements, while other costs are expensed immediately because of a lack of definite life.
Publicity and press agentry today are often considered to be the same thing, thanks to ________
A) the first public relations firm called the Publicity Bureau, which specialized in general press agentry B) the firm led by Ivy Lee that specialized in counseling top management in the value of building public confidence and trust C) corporate guidelines set down by Arthur Page and Paul Garrett D) efforts by Edward Bernays and Doris Fleischman to introduce social psychology techniques in developing strategic communications advice
Retailers can control the extent of impulse purchases through effective use of displays
Indicate whether the statement is true or false
Which of the following were not identified as being part of the export marketing plan?
A. Staffing requirements in the firm's foreign branches B. The marketing strategy for servicing the markets C. Sales forecasts D. Pricing policies