Which industries will want to keep using CRM as a major strategic focus in the future?
A. Industries whose products are unique.
B. Industries whose products are difficult to differentiate.
C. Industries whose products are exclusive.
D. Industries whose products are distinctive.
B. Industries whose products are difficult to differentiate.
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The marketing managers of Brand Z Shoes have clearly defined their research problem as "If we increase our promotions expenditures, by what percentage will it increase sales?" They have also decided that they need primary data to answer this question. To collect these data, it is best for them to use ________ research.
A. case-based B. quantitative C. exploratory D. mechanical E. qualitative
What federal statute was enacted by the U.S. Congress to protect trade secrets?
A. the Sarbanes-Oxley Act B. the Lanham Act C. the Telecommunication Act D. the Economic Espionage Act
Only experts can submit comments on a proposed administrative rule
a. True b. False Indicate whether the statement is true or false
Role ambiguity is often experienced among new employees who have not been around long enough to receive instructions from supervisors or observe and model the role behaviors of more senior colleagues.
Answer the following statement true (T) or false (F)