The marketing managers of Brand Z Shoes have clearly defined their research problem as "If we increase our promotions expenditures, by what percentage will it increase sales?" They have also decided that they need primary data to answer this question. To collect these data, it is best for them to use ________ research.
A. case-based
B. quantitative
C. exploratory
D. mechanical
E. qualitative
Answer: B
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Which of the following best represents the disadvantages of conducting test markets as discussed by your authors?
A) cost, competitor intervention, and government regulations of test markets B) fallibility of results, cost, exposure of product/service to competition and ethical issues C) cost, delay in getting to the market first, competitive awareness of the product/service D) inability to test marketing mix variables E) disadvantages were not discussed in your book
Which of the following types of testing for information systems is conducted to assess how well a system performs under peak loads?
A) stress testing B) parallel testing C) unit testing D) system testing
An oligopoly is a form of competition in which only a few businesses make up an industry
Indicate whether the statement is true or false
In developing international contracts, purchasing managers should pay particular attention to forum selection, choice of law, payment, language and force majeure
Indicate whether the statement is true or false