Which element of communication is the foundation on which meaning is created?
a. social
b. individual
c. nonverbal
d. verbal
Ans: d. verbal
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Identify and give examples of the three forms of proof.
What will be an ideal response?
Match the following terms and the descriptions:
A. Overly invasive physical procedures B. Has the potential to occur when researchers explore sensitive topics, or use methods in which participants re-live negative situations C. Opportunity for researcher to explain the purpose of the study and expected results D. Information or data the participant provides is controlled by the researcher so others do not have access to it E. Purposely and necessarily misleading participants so they are ignorant about the purpose of the research study F. A person who pretends to be participating in the research project but is really helping the researcher with the conditions of the study G. Information that can identify participants are not attached to the data
According to the text, Zillmann and his colleagues had males and females view
frightening films in the presence of an opposite sex partner who displayed behaviors that were either “conquering” or “escapist.” Which of the following theoretical ideas best explain the results of this study?
a. social learning theory b. Piaget’s theory of developmental differences c. excitation transfer theory © 2016 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. d. gender role socialization e. none of the above
The boomerang effect is best described as:
A. The negative outcome of a persuasive message because the speaker attempts to change the audience with a message too far from their original belief. B. A positive persuasive outcome that occurs after the audience first rejects the message and then later re-evaluates it as positive. C. The idea that what goes around comes around in communication. D. A neutral reaction to a persuasive message because the audience does not feel as though the speaker presented a good message.