The boomerang effect is best described as:

A. The negative outcome of a persuasive message because the speaker attempts to change
the audience with a message too far from their original belief.
B. A positive persuasive outcome that occurs after the audience first rejects the message
and then later re-evaluates it as positive.
C. The idea that what goes around comes around in communication.
D. A neutral reaction to a persuasive message because the audience does not feel as
though the speaker presented a good message.


A

Communication & Mass Media

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A. Both the immigrant group and the host nationals undergo psychological and sociological adjustment. B. Only migrants need to undergo cross-cultural adaptation in the host country. C. The attitude of ethnic communities has a strong influence on the migrants’ cross-cultural adjustment. D. Only the host nationals need to undergo cross-cultural adjustment as a result of the presence of migrants in their country.

Communication & Mass Media

According to the Impact / Society box, “Top 10 Digital­Only News Sites,” the Internet news site visited most often is:

a. BuzzFeed b. CNet c. Mashable d. Huffington Post

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Four of the five most popular, safe, and successful forms of

humor for presentation speaking include all of the following EXCEPT a. puns. b. jokes. c. criticism. d. satire. e. irony.

Communication & Mass Media

A value hierarchy is a set of attitudes and core values shared by members of a field or an audience

Indicate whether the statement is true or false.

Communication & Mass Media