If you administered a survey and conducted an analysis of how many black women over the age of 40 look favorably upon the president, you would be conducting ________

A) a univariate analysis
B) a bivariate analysis
C) a multivariate analysis
D) the Gallup Poll
E) a focus group


Answer: C

Communication & Mass Media

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The differences in the nonverbal messages between men and women appear to be predominantly caused by

a. genetics. b. environmental factors. c. modeling and conditioning. d. where you were born.

Communication & Mass Media

The idea that many people would be happier working as the highest-paid employee at a small company than they would be as the lowest-paid employee at a huge corporation is an example of the way _____ can influence identities

a. thegeneralizedother b. socialcomparisons c. self-fulfillingprophecies d. significantexperiences

Communication & Mass Media

Gerda is really upset and she feels like throwing a temper tantrum, even though she's twenty years old. Disregarding the social inappropriateness of her behavior, Gerda beats a door and then kicks it while in a public area. In this instance, Gerda's behavior was motivated by which aspect of herself?

A) ?Me B) ?I C) ?symbolic self D) ?true self E) ?affective self

Communication & Mass Media

_________ references are good to use when speakers want to establish a bond between themselves and their audiences

A) Occasion B) Personal C) Historical D) Preceding speech

Communication & Mass Media