Which of the following marketing strategies is most suitable for smaller firms with limited resources?
A) mass marketing
B) undifferentiated marketing
C) niche marketing
D) differentiated marketing
E) one-to-one marketing
C
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44IT governance focuses on the management and assessment of strategic IT resources
Indicate whether the statement is true or false
A failure to comply with norms in an organization can result in the individual being ______ for her failure to comply.
a. complimented b. promoted c. isolated d. fired
The worldwide geographic area structure differs from the worldwide product divisional structure in the level of centralization of decision making.
Answer the following statement true (T) or false (F)
You are considering a career with Enterprise Holdings, parent of the Alamo, Enterprise, and National car rental companies. What facets of Enterprise's talent management strategy are NOT likely to be strategy-supportive?
A. making the work environment stimulating and engaging so that employees will consider the company a great place to work B. employing people who have similar management styles, leadership approaches, business philosophies, and personalities. C. providing people with opportunities to gain experience in a variety of international settings D. staffing the organization with managers and employees capable of executing the strategy well and promoting from within. E. creating an environment in which employees are made to feel that their views and suggestions count