A failure to comply with norms in an organization can result in the individual being ______ for her failure to comply.
a. complimented
b. promoted
c. isolated
d. fired
c. isolated
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A ________ indicates the effort that is needed to recover a business's investment in a marketing and sales budget
A) force field analysis B) situation analysis C) SWOT analysis D) break-even analysis E) bottom-up analysis
Which of the following is a bonus paid by a manufacturer to a salesperson for selling its product?
A) a rebate B) a merchandising allowance C) a premium D) a cross-promotion E) push money
A loss due to a discontinued operation should be reported in the income statement
A) above income from continuing operations. B) without related tax affect. C) below income from continuing operations. D) as an operating expense.
The textbook reports that messages must benefit audiences—meaning that messages address audience interests and concerns. Which criterion would typically be the most important in public relations messages distributed through the mass media?
A. Audience impact D. Prominence B. Proximity E. Novelty or oddity C. Timeliness