Which factor leads to negative attribution of individual credibility?

a) clear and concise
b) metaphors and similes used
c) lacking humor
d) uncertainty admitted


ANS: c

Communication & Mass Media

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Which of the following is often a benefit of asking an open-ended question?

A. It leads to good quotes. B. It pinpoints time and place. C. It soothes a hostile source. D. It provides brief responses.

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Earned media is public attention that is purchased such as television commercials

Indicate whether the statement is true or false

Communication & Mass Media

In the turning point model, an event that causes increased commitment is

a. negative psychic change. b. sacrifice. c. disengagement. d. external competition.

Communication & Mass Media

How have satellite and cable affected the radio and sound-recording industries?

What will be an ideal response?

Communication & Mass Media