How have satellite and cable affected the radio and sound-recording industries?

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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You attend a good friend's wedding reception and are asked to give a congratulatory speech to the bride and groom with no prior notice. You would be giving a(n) __________.

A. extemporaneous speech B. memorized speech C. impromptu speech D. manuscript speech

Communication & Mass Media

In general, the most effective rate of speaking is __________ words per minute

a. below 125 b. 125–145 c. 145–180 d. 180–200 e. more than 200

Communication & Mass Media

What is a persona and why is conveying a persona important?

What will be an ideal response?

Communication & Mass Media

Which approach to leadership identifies the key task and process roles that need to be performed in a group?

a. Situational b. Trait c. Transformational d. Functional

Communication & Mass Media