As a start-up company, DigiWrist entered the low end of the highly competitive smartwatch industry with its low-cost smartwatches. Initially, the company was able to sell its inferior technology due to its low prices. Over the years, however, its rate of technology improvements increased above the industry standards. This helped the company to create a strong strategic position for its smartwatches in the high-end segment and claim a premium price. Which of the following types of innovation does this scenario best illustrate?
A. disruptive innovation
B. incremental innovation
C. architectural innovation
D. radical innovation
Answer: A
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Ben is the manager of a branch of a large bank. He has regularly taken money from customers' accounts for his own use and changed the bank records to cover his actions. Ben is guilty of
A. a Ponzi scheme. B. racketeering. C. embezzlement. D. a conspiracy.
Gambler's Den, a casino, has identified 2,000 people it categorizes as high rollers. Since the casino people contend that there are no unifying demographics that can be used to identify a high roller, what sort of segmentation must they be using?
A. Occupation, perceived risk, and social class B. Lifestyle C. Occupation, education, and geographic D. Social class and income E. Occupation, education, and lifestyle
____________________ refers to changes in societies and the world economy resulting from dramatically increased international trade and cultural exchange.
Fill in the blank(s) with the appropriate word(s).
The processing and transmission of digitized HR information, especially using computer networking and the Internet is termed:
A) automated HR management. B) reengineering. C) HR information system. D) electronic human resource management. E) self-service.