Gambler's Den, a casino, has identified 2,000 people it categorizes as high rollers. Since the casino people contend that there are no unifying demographics that can be used to identify a high roller, what sort of segmentation must they be using?
A. Occupation, perceived risk, and social class
B. Lifestyle
C. Occupation, education, and geographic
D. Social class and income
E. Occupation, education, and lifestyle
Answer: B
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