Jim is considered a part of the upper middle class, while Marcos is considered part of the lower upper class. Jim and Marcos have been identified in terms of ________
A) cultural capital
B) occupational prestige
C) social rank
D) social class
D
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The United States was less open to international trade between
a. 1890 and 1910. b. 1930 and 1950. c. 1890 and 1950. d. 1950 and 2013.
Most large companies prefer to use external marketing research consultants rather than employ their own marketing research department
Indicate whether the statement is true or false
When a firm looks for new users in groups that might use a product but do not already use the product, the firm is using the ________ strategy
A) new-market segment B) market-penetration C) geographical-expansion D) product development E) diversification
Goal congruence can be achieved when ________.
A) segment manager's goals align with top management's goals B) each segment manager makes decisions which best benefits their own division C) managers don't fully understand the "big picture" D) top management institutes strategic plans which segment managers have difficulty implementing