A poultry farmer is interested in purchasing an industrial egg tester that can measure weight, albumin height, yolk color, and Haugh units all at the touch of a button
The unit will cost $6900 and is expected to last 10 years at which point it can be sold for $1000 to a farmer in a less stringently controlled egg market. What is the annual depreciation for year 4 under the MACRS method? A copy of Table F.3 is appended to your exam.
A) $862
B) $795
C) $737
D) $680
B
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Product categories are considered to be the business units that should be customized on a store-by-store basis to satisfy customer needs. Which of the following best describes this process?
A) category management B) market segmentation C) efficient consumer response D) continuous replenishment program
Starbucks introduced ice creams in the same flavors as the Frappuccinos it sold in its coffee shops. This is an example of ________
A) brand dilution B) co-branding C) brand variants D) category extension E) brand harmonization
An advantage of scanner data is that in-store variables like pricing, promotions, and displays are part of the data set
Indicate whether the statement is true or false
The origin characteristic means that the scale has no unique or true zero point
Indicate whether the statement is true or false