During the 2016 presidential campaign, President Trump marketed himself as the way to "Make America Great Again." This is an example of _____.
A. eventmarketing
B. ideamarketing
C. placemarketing
D. people marketing
Answer: D
You might also like to view...
Management at Growing Green, a company that markets organic and environmentally friendly gardening and landscaping supplies and equipment, is evaluating the benefits and disadvantages of indirect exporting, direct exporting, and licensing. In which stage of the international marketing process is Growing Green?
A. deciding which global markets are most attractive B. deciding on the marketing mix strategies for foreign markets C. deciding which market-entry strategy is best D. deciding on the global marketing organization E. deciding whether to go global
The percentage of net sales method of estimating uncollectible accounts is in violation of the matching principle
Indicate whether the statement is true or false
Which of the following account for the largest portion of firms' online advertising spending?
A) display and search-related advertisements B) search-related and rich media advertisements C) digital and rich media advertisements D) community Web sites and blog posts E) blog posts and digital media
________ communication is the richest medium because it offers a variety of cues in addition to words.
A. Text message B. Face-to-face C. E-mail D. Video E. Telephone