To breathe life into demographic analysis, marketers turn to ________ that group consumers according to psychological and behavioral similarities
A) reference groups
B) opinion leader groups
C) microcultures
D) social classes
E) psychographics
E
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Under new accounting standards passed in 2006 firms must report changes in accounting principle in the current and prior years as if the new accounting principle had been applied all along. The rationale for this change was
a. using the same accounting principle in current and prior periods enhances the information content of reported earnings in forecasting future earnings. b. conservatism. c. comparability. d. materiality.
Baby boomers are a large consumer target for many products and "show and tell" focus groups are being used by consumer researchers. Which of the following statements is not true about "show and tell" focus groups?
A) Respondents' attitudes are uncovered by analyzing their responses to scenarios that are deliberately unstructured, vague, and ambiguous. B) They provide the needed insight into the core values boomers hold close to their hearts. C) Participants bring in three or four items that represent their ideal environment. D) Group discussion is centered on the items brought in for "show and tell."
In the absence of ties, Kendall's ? yields a closer approximation to the Pearson product moment correlation coefficient, ?, than Spearman's ?s
Indicate whether the statement is true or false
Actual costs are currently higher than target full product cost. Assuming that fixed costs cannot be reduced, what are the target total variable costs?
Abbott Company is a price-taker and uses target pricing. The company has just done an analysis of its revenues, costs, and desired profits and has calculated its target full product cost. Assume all products produced are sold. Refer to the following information:
A) $280,000
B) $304,000
C) $230,000
D) $510,000