Baby boomers are a large consumer target for many products and "show and tell" focus groups are being used by consumer researchers. Which of the following statements is not true about "show and tell" focus groups?
A) Respondents' attitudes are uncovered by analyzing their responses to scenarios that are deliberately unstructured, vague, and ambiguous.
B) They provide the needed insight into the core values boomers hold close to their hearts.
C) Participants bring in three or four items that represent their ideal environment.
D) Group discussion is centered on the items brought in for "show and tell."
A
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