In collectivist cultures, there is greater readiness to cooperate with group members

True

False


ANS: True

Communication & Mass Media

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The content of digital media:

a. is described by traditional media terminology. b. has no relationship to traditional media content. c. combines text, graphics, sound, and video. d. includes all multimedia content.

Communication & Mass Media

CHOOSE ALL THAT APPLY. Narratives can be ______.

a. an epistemology b. an ontology c. an individual construction d. a relational process

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. A benefit leads to the satisfaction of the customer’s wants and needs. 2. A copy platform helps identify the one most important thing about the product. 3. A feature covers a product’s benefits, information about the target audience, and a statement about the product. 4. A creative brief explains where we are, where we want to be, and the path we'll take to get there. 5. Asking “so what” is not beneficial when trying to determine consumer benefits.

Communication & Mass Media

Charlene's family did not migrate to the United States until the late 1800s. Still, Charlene is very familiar with the story of Abraham Lincoln's boyhood. Charlene has learned about ________ histories.

A. cultural group B. social C. family D. national

Communication & Mass Media