Answer the following statement(s) true (T) or false (F)
1. A benefit leads to the satisfaction of the customer’s wants and needs.
2. A copy platform helps identify the one most important thing about the product.
3. A feature covers a product’s benefits, information about the target audience, and a statement about the product.
4. A creative brief explains where we are, where we want to be, and the path we'll take to get there.
5. Asking “so what” is not beneficial when trying to determine consumer benefits.
1. True
2. True
3. False
4. True
5. False
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____________________ involves perceiving personal attacks, criticism, or hostile overtones in communication when no offense is intended
Fill in the blank(s) with correct word
The driving forces behind the Golden Age of Creativity were copywriters who understood the power of creative networking with designers. What were they able to do that was revolutionary in advertising?
What will be an ideal response?
Using your next potential speech topic, discuss how you can rhetorically relate yourself to the topic. That is, what strategies are available to you?
What will be an ideal response?
Individuals generally have a dominant communication social style (a primary way of interacting with others) that includes the two dimensions of public and private
Indicate whether the statement is true or false.