In creating the advertising message, which of the following is not recommended when creating a slogan?
A. The slogan should be short.
B. The slogan should be retained for a long period of time.
C. The slogan should be accompanied by a spokescharacter.
D. The slogan should be backed by a large marketing budget.
E. The slogan should be memorable.
Answer: C
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Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where gift-giving is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The company's leading salesperson, Peter Austin, is preparing the approach he will use during his first sales call on the CEO of Diamonite, a company that specializes in designing, manufacturing, and installing aircraft interiors for executives and heads of state."Can you really create culturally-sensitive baskets that will not offend any of our customers?" the CEO asked after listening to Austin's
sales presentation. The CEO's question is an example of: A. decoding. B. noise. C. transfer. D. feedback. E. observation.
Explain the importance of the concept of active listening.
What will be an ideal response?
When a manufacturing company employs standard costs, all costs affecting the three inventory accounts and the Cost of Goods Sold account are stated in terms of actual costs rather than in terms of standard costs incurred
Indicate whether the statement is true or false
__________promotion is designed to stimulate a purchase or an action
Fill in the blanks with correct word.