_______________ are an example of legal protection from today’s advertising barrage
a) The Do Not Call lists for telemarketers
b) Anti-spam laws
c) Restrictions on cigarette advertising
d) All of the choices
Answer: D
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All of the following are essential abilities for public relations practitioners EXCEPT
A) writing skills. B) research ability. C) graphic design. D) planning expertise. E) problem-solving ability.
According to the text, since the time that the researchers completed the Hulk study, what
has happened to guidelines followed by university human-subjects committees?
a. The guidelines have grown even stricter. b. The guidelines have grown less strict. c. The guidelines have remained about the same. d. The guidelines have been completely abolished. e. The guidelines now prohibit this sort of research
Which of the Carl Rogers's five response categories seeks further information or provokes further discussion?
a. evaluative b. probing c. understanding d. interpretative
According to your textbook, the credibility of a speaker produced by everything the speaker says or does during the speech itself is called
A. contrived credibility. B. terminal credibility. C. demonstrated credibility. D. derived credibility. E. generated credibility.