Which of the following is a public relations practice in the nonprofit sector?
A) media avoidance to manage public awareness
B) large advertising expenditures for key activities
C) international philanthropy initiatives
D) controversial communications tactics to raise public awareness
D
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Discuss the advantages and uses of secondary data
What will be an ideal response?
Kjell is the vice president of international sales for Oxtren, Inc, a U.S. company. To secure a multimillion dollar contract for his company, Kjell paid a Mongolian governmental officer $10,000 . Kjell:
a. has violated the Foreign Corrupt Practices Act. b. has not violated the Foreign Corrupt Practice Act because the payment was a grease payment. c. has not violated the Foreign Corrupt Practices Act because the government official was from Mongolia, not the United States. d. has not done anything illegal because Congress has not ratified the Convention of Combatting Bribery of Foreign Public Officials in International Transactions.
The major purpose of prescriptive marketing analytics is to:
a. Analyze the effectiveness and efficiency of investments in marketing. b. Analyze marketing contributions to the sales pipeline. c. Provide the optimal mix of marketing channels. d. All of the above
In order to find the lowest cost ordering policy in a quantity discount model, you must compare the holding cost, ordering cost, and the price per unit for various order quantities
Indicate whether the statement is true or false.