The major purpose of prescriptive marketing analytics is to:
a. Analyze the effectiveness and efficiency of investments in marketing.
b. Analyze marketing contributions to the sales pipeline.
c. Provide the optimal mix of marketing channels.
d. All of the above
C
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Evanston Cable Television has decided to offer a one-hour appointment window for customers needing installation or repair of its service, which will require them to have several technicians on call. Evanston hopes this practice will give them an advantage over the competition, none of whom have adopted such a practice. It is introducing a(n) ______ change.
A. reactive B. innovative C. activist D. adaptive E. radically innovative
Establishing the procedures and protocols the group will use is an excellent group-growing activity. _________________________
Answer the following statement true (T) or false (F)
Less empowered managers are more likely to empower their subordinates than managers who are more empowered.
Answer the following statement true (T) or false (F)
Explain the parts of a meeting.
What will be an ideal response?