If you adapt your speech to the occupational and educational level of your audience, you are employing what kind of audience analysis?

A) Reasoned
B) Attitudinal
C) Biographical
D) Personal
E) Demographic


E

Communication & Mass Media

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Each of us is a member of various subgroups throughout our lives. Which of the following is NOT a characteristic of subgroups?

A. Subgroups provide members with relatively complete values and patterns of behaviour. B. Subgroups establish group boundaries by their specialised vocabulary. C. Subgroups may have unique nonverbal symbols such as clothing style to give members a sense of identity. D. Subgroups tend to be ‘stigmatised’ by the mainstream cultures and live in isolated regions.

Communication & Mass Media

The following are good guidelines for assessing the success of a group decision EXCEPT:

A. Everyone involved in the plan should be involved in assessing it B. The assessment plan should wait till after the decision has been implemented C. Assessment should be continuous D. Feedback should occur on a regular basis,MULTIPLE CHOICE

Communication & Mass Media

Evaluation research refers to the process of judging the effectiveness of program planning, implementation, and impact

Indicate whether the statement is true or false.

Communication & Mass Media

Both communication programs and campaigns have strategies and tactics

Indicate whether the statement is true or false

Communication & Mass Media