Frito-Lay used the Minneapolis-St. Louis area as a test market for their multigrain snack, Sunchips, as a way to gather experiential data. Frito-Lay’s use of a test market is an example of which of the following types of research?
a. Ethnographic research.
b. Social media research.
c. Secondary research.
d. Primary research.
e. Observational research.
d. Primary research.
Business
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________ activities focus on price alone and include trade promotions, short-term price deals, and refunds
A) Consumer franchise-building B) Non-consumer franchise-building C) Product building D) Concept building
Business
Which of the following is not a basis of hard power?
a. coercive b. personal c. formal d. reward
Business
Do you believe that technology will eventually be able to prevent music piracy?
What will be an ideal response?
Business
Intermittent processes are organized around processes
Indicate whether the statement is true or false
Business