Answer the following statements true (T) or false (F)
1. Media spin has very little impact on the public relations aspect of an organization.
2. Canadian media is concentrated, having only one or a few owners.
3. The concern that there may be too many voices in the media is referred to as an issue of centralization.
4. There is increasing fragmentation in the media.
5. There is an obvious increase in the coverage of ethical issues relating to business in today's media sources.
1. FALSE
2. FALSE
3. FALSE
4. TRUE
5. TRUE
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How is the doctrine of unconscionability related to public policy?
A) The doctrine of unconscionability is based on public policy. B) All contracts contrary to public policy are considered unconscionable. C) Both are used to save a contracting party from a bad bargain. D) Both are very distinctly defined by law.
Common characteristics of communications styles include
A) Confrontation and problem-solving. B) Mottoes and beliefs. C) Verbal and non-verbal cues. D) All of the above. E) A and B.
Anything tangible or intangible (such as a service) offered by a company is:
a. the feature set b. the benefits c. the product d. the promotion
Adjustors working for a large insurance agency are each given a company car which they use on the job to travel to client locations to inspect damage to homes and automobiles that are covered by the agency. Although the cars are owned by the agency, maintenance is currently left up to the discretion of the adjustors, who are reimbursed for any costs they report. The agency believes that the lack of a maintenance policy has led to unnecessary maintenance expenses. In particular, they believe that many agents wait too long to have maintenance performed on their company cars, and that in such cases, maintenance expenses are inordinately high. The agency recently conducted a study to investigate the relationship between the reported cost of maintenance visits for their company cars (Y) and
the length of time since the last maintenance service (X). The sample data are shown below:
(A) Estimate a simple linear regression model with Service Interval (X) and Maintenance Cost (Y). Interpret the slope coefficient of the least squares line as well as the computed value of
.
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(B) Do you think this model proves the agency's point about maintenance? Explain your answer.
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(C) Obtain a residual plot vs. Service Interval. Does this affect your opinion of the validity of the model in (A)?
?
(D) Obtain a scatterplot of Maintenance Cost vs. Service Interval. Does this affect your opinion of the validity of the model in (A)?
?
(E) Use what you have learned about transformations to fit an alternative model to the one in (A).
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(F) Interpret the model you developed in (E). Does it help you assess the agency's claim? What should the agency conclude about the relationship between service interval and maintenance costs?
What will be an ideal response?