A market researcher who uses multidimensional scaling (MDS) will:
A) attempt to estimate market size by analogy.
B) ask respondents to rate a particular product or brand in terms of multiple characteristics or attributes.
C) ask respondents to evaluate product or brand pairs in terms of similarity.
D) attempt to determine the combination of product features that create the greatest utility for consumers.
E) conduct a focus group.
C
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Which of the following must be approved by the FDA before it can be sold to the general public?
A. All products made from animals. B. Food ingredients. C. Produce. D. Eggs.
The term used to refer to an asset's original cost is "historical cost."
a. True b. False Indicate whether the statement is true or false
Which of the following describes a standard test market?
A) It is one in which the firm tests the product or marketing-mix variables through the company's normal distribution channels. B) It is conducted by outside research firms that guarantee distribution of the product through prespecified types and numbers of distributors. C) It includes a panel of consumers that has agreed to carry identification cards that each consumer presents when buying goods and services. D) A limited amount of data on consumer response to a new product is fed into a model containing certain assumptions regarding planned marketing programs, which generates likely product sales volume. E) none of the above
The investment function of finance helps in_____.
A. taking decisions regarding the cash flow of the investment corporation B. determining the expenses incurred on ensuring the socially acceptable behavior of the investment corporation C. determining the values, risks, and returns associated with such financial assets as stocks and bonds D. ensuring that 50 percent of investments are in environment-friendly corporations E. ensuring that the corporations pay out maximum dividends per share