Which of the following describes a standard test market?
A) It is one in which the firm tests the product or marketing-mix variables through the company's normal distribution channels.
B) It is conducted by outside research firms that guarantee distribution of the product through prespecified types and numbers of distributors.
C) It includes a panel of consumers that has agreed to carry identification cards that each consumer presents when buying goods and services.
D) A limited amount of data on consumer response to a new product is fed into a model containing certain assumptions regarding planned marketing programs, which generates likely product sales volume.
E) none of the above
A
You might also like to view...
A useful strategy for encouraging collaboration when there is conflict in groups is to
A. address it by merely smoothing over the situation. B. invoke superordinate goals. C. deemphasize the disagreement between the groups. D. attempt to force the superior group's position. E. ignore the problem by doing nothing at all.
We are looking for a receptionist ____ will make a good impression on clients
A) that B) which C) who
Bright Eyes Paints Company uses the direct method for preparing its statement of cash flow
Bright Eyes reports the following information regarding 2017: From the income statement: Sales Revenues, $266,000 Cost of Goods Sold, $212,000 Operating Expenses, $37,000 Net Income $17,000 From the balance sheet: Beginning Balance Ending Balance Accounts Receivable $14,900 $18,400 Merchandise Inventory 23,900 17,800 Accounts Payable 6,100 13,800 Accrued Liabilities 4,500 1,500 Assume that there were no sales of long-term assets, no interest revenue, and no expenses other than the expenses shown above. Also, assume that Accounts Payable are for purchases of merchandise inventory only. What amount will be shown for the net cash flow from operating activities? A) $64,300 B) $24,300 C) $17,000 D) $9,300
?The marketing mix is built around the
A. ?product. B. ?company. C. ?customer. D. ?employee. E. ?retail outlet.