All of the following are factors contributing to the trend for regulators to adopt accounting principles using fair value concepts except
a. a greater percentage of total assets existing as receivables and securities
b. pressure on regulators to adopt an international set of accounting principles and standards
c. hybrid measurement methods within GAAP that conflict with each other
d. the ease of applying market values to assets and liabilities
d
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Which of the following best describes setting a price at the level determined to represent the customer's perceived value for your product?
A) pricing to value B) quality pricing C) value pricing D) price discrimination
The CEO of a company is a very strong adherent of Milton Friedman’s philosophy. Which of the following actions is she most likely to pursue or support?
a. raising base employee salaries, regardless of performance, to improve workforce health b. voluntarily spending money on ethics training in order to be granted B Corporation status c. lobbying for government deregulation that would allow the company to dispose of its waste more cheaply, even if it hurt the environment d. illegally moving money into shell companies out of the country to avoid taxation
A company acquires equipment for $75,000 cash. This represents a(n):
A. Investing activity. B. Financing activity. C. Operating activity. D. Revenue activity. E. Expense activity.
When marketers at Procter & Gamble selected Generation Y, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which of the following?
A) market segmenting B) undifferentiated targeting C) differentiation D) targeting E) positioning