The ad that tells you to "call within the next ten minutes because supplies are limited" is using advertising appeal based on ________
A) logic
B) emotion
C) humor
D) scarcity
E) sentiment
Answer: D
Explanation: If a product is in limited supply or available only for a limited time, advertisers can use this scarcity to encourage consumer responses.
You might also like to view...
A building with an appraisal value of $154,000 is made available at an offer price of $172,000 . The purchaseracquires the property for $40,000 in cash, a 90-day note payable for $45,000, and a mortgage amounting to$75,000 . The cost basis recorded in the buyer's accounting records to recognize this purchase is
a. $160,000 b. $120,000 c. $172,000 d. $154,000
The ______________________________ data is the repository of a variety of sales-oriented data, some of which result from recording sales events and some of which originate from activities that do not culminate in completed sales, such as presales activities
Fill in the blank(s) with correct word
During the selection stage of the interview processes, you should
A) ask the interviewer when you can start the job. B) differentiate yourself from the other candidates. C) allow the interviewer to ask all of the questions. D) monopolize the conversation by telling your favorite stories. E) relate your skills and experience to the organization's needs.
A variable description is limited to one word
Indicate whether the statement is true or false