Explain the concept of the self-fulfilling prophecy. Support your answer with concepts from the text as well as real life examples.

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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The process of ad design is much like copy writing because:

a. Both require approval of the creative team b. It relies mostly on human emotion c. You have to put your imagination to work d. It relies more on the rational side of the brain

Communication & Mass Media

Weick proposes that the members of an organization must work together in order to reduce the ambiguity of information. It is not the sole responsibility of one person.

Answer the following statement true (T) or false (F)

Communication & Mass Media

When a student giving a speech on solar energy explains how it affects us personally, he or she is using

which technique for gaining audience attention? A) Information relevance B) Motivation C) Conversion D) Propaganda E) Transformation

Communication & Mass Media

A ___________ pattern of organization places your

weaker points first and your strongest points last. a) anticlimactic b) parallel c) inductive d) climactic

Communication & Mass Media