If you have power because people like you, it is called _____ power.

A. referent
B. coercive
C. expert
D. reward


Answer: A

Communication & Mass Media

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Which example best describes the Systematic Desensitization technique for treating communication

apprehension? A. In order to reduce his communication apprehension, Bob replaced the thought, "I will forget my speech" with the thought, "I have rehearsed my speech every morning for the past week...I know it!" B. In order to reduce her communication apprehension, Natalie thinks imagines herself giving a perfect performance. C. In order to reduce his communication apprehension, Dan practices his speech with his instructor during office hours. D. In order to reduce her communication apprehension, Mary tenses and releases the muscles in her hands and feet 10 times before giving her speech.

Communication & Mass Media

One major criticism of current public relations is that it _______________

a) represents the public interest at the expense of corporate interests b) allocates excessive funds to research and evaluation of the corporate environment c) needs to conduct more research on audiences and the effectiveness of campaigns d) ignores the usefulness of integrating new computer technologies in the campaigns

Communication & Mass Media

What is the current status of the Fairness Doctrine, which at one time required television to cover controversial issues or give advocates of opposing views the right to reply??

a. ?the U.S. Supreme Court struck it down in 2000 b. congress reinstated it in 2003 c. ?the Federal Communications Commission abolished it in 1996 d. ?the television industry has voluntarily adopted it

Communication & Mass Media

If used correctly, presentation software will basically give your speech with minimal input from you

Indicate whether the statement is true or false

Communication & Mass Media