One major criticism of current public relations is that it _______________
a) represents the public interest at the expense of corporate interests
b) allocates excessive funds to research and evaluation of the corporate environment
c) needs to conduct more research on audiences and the effectiveness of campaigns
d) ignores the usefulness of integrating new computer technologies in the campaigns
Answer: C
You might also like to view...
What is the greatest value radio provides to the music industry?
A) free airplay B) fees paid to play songs C) concert promotions D) insightful interviews
The first stage of the communication process is
A) feedforward. B) opening. C) closing. D) feedback.
The cultural approach to conflict that views it as destructive would likely assume that ______.
a. conflict is a normal, useful process b. all issues are subject to change through negotiation c. people who dispute issues should be disciplined d. confrontation releases tensions
When a culture is concerned with possessing one fundamental truth, like Christianity, that culture is _____ orientated
a. long-term b. short-term c. privilege-disadvantage d. personal-contextual