Approaches to enhancing differentiation through changes in the value chain do not include
A. coordinating with employees to create a greater incentive system to encourage worker productivity.
B. coordinating with suppliers to speed up new product development cycles.
C. coordinating with retailers to enhance the buying experience and building a company's image.
D. collaborating with suppliers to improve many dimensions affecting product features and quality.
E. coordinating with distributors or shippers to lower shipping costs.
Answer: A
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Which conative message strategy is linked to promotions, such as coupons, premiums, and sweepstakes?
A) unique selling proposition B) emotional C) action-inducing D) promotional support
To produce a feasibility study, what action is needed?
a. documenting important parts of your business b. testing, information gathering, and analysis c. creating a well-defined financial forecasts d. meeting with the founders who will agree on the plan of action
Ester is a lighting technician who hires out on a per-project basis to film and television production companies, as well as theatres and other venues that stage dramatic and musical performances. In this capacity, Ester is
a. an agent. b. an employee. c. an independent contractor. d. a principal.
As part of a stock offering for Equine Corporation, Flem, Equine's accountant, intentionally misrepresents material facts in the prospectus. Gigi buys the stock unaware of the misrepresentation and suffers a loss. Flem may be subject to
A. a fine and damages only. B. a fine and imprisonment only. C. a fine, imprisonment, and damages. D. damages only.