Ester is a lighting technician who hires out on a per-project basis to film and television production companies, as well as theatres and other venues that stage dramatic and musical performances. In this capacity, Ester is
a. an agent.
b. an employee.
c. an independent contractor.
d. a principal.
c
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Which of the following is true with regard to media publics?
A) The primary function of this group is to protect the interests of minority groups. B) This group carries news, features, and editorial opinion. C) The primary function of this group is to critique the marketing decisions of companies. D) This group includes neighborhood residents and community organizations. E) This group directly influences the company's ability to obtain funds.
All of the following were factors that precipitated the growth of MOTO except:
A. the national toll-free call system. B. the growth of the cellular phone industry. C. falling long distance telecommunications prices. D. the growth of the credit card industry.
Return ratios are measures of the relationship between the:
A) profit earned and the investment made in the company by the various groups of creditors and investors. B) revenue earned and the total equity of a company. C) total equity of a company and its cash flows for the period. D) profitability and liquidity aspects of a company.
An effective persuasive appeal includes a central selling point that is woven throughout the entire message
Indicate whether the statement is true or false