Which of the following is an advantage of simultaneous product development?
a. It shortens a product's development process.
b. It ensures that a development process proceeds through highly structured stages.
c. It lengthens product lines to appeal additional markets.
d. It eliminates the need for test marketing a new product.
ANSWER: a
Simultaneous product development allows firms to shorten the development process and reduce costs. With simultaneous product development, all relevant functional areas and outside suppliers participate in all stages of the development process.
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Which assertion is generally the most relevant when auditing the restrictions contained in debt obligations?
a. Completeness. b. Valuation. c. Proper presentation and disclosure. d. Existence.
Value analysis and engineering to improve the quality and safety of products______.
a. is used by local governments to make the voting process in elections more efficient b. has been used by the packaging industry c. is required for ISO certification d. is applicable only to the service industry
The ________ takes into account such costs as deteriorated customer relations and lost sales
Fill in the blanks with correct word
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A. buzz marketing. B. viral marketing. C. electronic marketing. D. sales promotion. E. product placement.