A flowchart created at the strategic level of an organization should show:
A) core processes and their linkages.
B) details of a process as bracketed by its scope.
C) individual steps that may have been aggregated at a higher level of analysis.
D) areas that are seen and unseen by the customer.
A
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A company using geocentric pricing neither fixes a single price worldwide, nor allows subsidiaries or local distributors to make independent pricing decisions
Indicate whether the statement is true or false
Henry, an employee at Marine Corp., is known for his short temper. One morning, he gets into a heated argument with one of his supervisors and responds with hostility. Rather than immediately terminating Henry, his manager, Evelyn, calls him in for a discussion. Evelyn treats Henry with dignity and respect, listening to what he has to say about the incident. This scenario can be best categorized as one that uses
A. interactional justice. B. retributive justice. C. restorative justice. D. impassive justice. E. distributive justice.
Which of the following are included as potential external weaknesses in a SWOT analysis that are harmful to an organization?
A. Expanded product line, increase in demand, new markets, new regulations. B. New entrants, substitute products, shrinking markets, costly regulatory, requirements. C. Core competencies, market leaders, cost advantages, excellent management. D. Lack of strategic direction, obsolete technologies, lack of managerial talent, outdated, product line.
Which of the following is a plan for combining the four components of the promotional mix to achieve one or more marketing goals?
a. public relations campaign b. advertising initiative c. media blitz d. promotional campaign e. marketing strategy